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Why is incomplete data a fact of life in marketing automation?
By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,
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8 Strategies For B2B Marketing Success
Maribeth Ross, VP Marketing, NetProspex This article originally appeared on CMO.com – click here to read the original piece. Written in partnership with AG Salesworks. Here we are in the back half of the year.
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How to use a marketing funnel calculator.
We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit
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Fueling the B2B revenue machine
The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that
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What NOT to do if you’re a B2B technology marketer.
If you’re a marketer for a technology company, chances are you’re fighting for the attention of professionals that are exposed to plenty of messaging from competitors. Read on for 5 important things NOT to
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NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations
New England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B
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Connect Your B2B Customers with Social Media Profiles
Business is getting more and more social. Understanding how social it’s becoming is a challenge to many B2B marketers. Where do you go to find out if your prospects and customers are on social networks? If
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NetProspex – crowdsourced but verified contacts
By Dan Kusnetzky for Virtually Speaking | May 24, 2011 — 03:32 GMT (20:32 PDT) I spent some time speaking to the folks from NetProspex about how they develop highly accurate contact lists for business. Having purchased expensive and moderately
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You Bought a List… Now What?
Posted by Gary Halliwell on May 18th, 2011 at 8:26 am B2B marketers are focused on finding new customers. The lead pipeline must be filled with quality leads, and that takes targeted demand generation. One of
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The Mechanics of the Outbound B2B Campaign
Posted: March 1, 2011 | Author: Craig Rosenberg I present a webinar with Mark Feldman of Netprospex titled “You Bought a List, Now What?” that over the years has been one of the more popular presentations we have done together,
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