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Eloqua Acquired by Oracle – What Does it Mean for B2B Data?
Katie Martell, Director of Buzz Congratulations to our friends at Eloqua, recently announcing their acquisition by Oracle. If the party we threw together at Dreamforce 2012 is any indication, Eloquans had a great time
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Resolve to Have a Better Contact Database in 2013
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013 and reap the benefits. Read
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Digital Marketing In 2013: Predictions From 86 Industry Luminaries
It’s that time again: CMO.com recently turned to its ever-growing array of savvy contributors and colleagues and asked them what they envision the new year will bring for the digital-marketing world. Among the responses
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NetProspex a Finalist for 3 CODiE Awards in 2013!
The SIIA CODiE Awards have recognized excellence within the software and information industries for 27 years, across content, education, and software. Within the content industry, we’re thrilled to be finalists in three categories, including:
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Answer These 3 Burning Questions About Your 2013 Marketing Plan
Before you finally close your email inbox for the last time in 2012 and break out the spiced egg nog, you’ve got to finish planning your B2B marketing strategies for 2013. No easy task!
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10 Reasons to Buy a List Where Nurture Programs Fail
by Lauren Brubaker, Demand Generation Manager, NetProspex As a true-blue B2B email marketer for my entire career, I’ve heard these formulas over and over: Purchased Lists = Bad Nurture Programs = Good Over the years,
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Why is incomplete data a fact of life in marketing automation?
By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,
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NetProspex Partners With Eloqua to Offer Data Enrichment Connector
New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services,
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NetProspex Recognized as a “Top Place to Work” by The Boston Globe
The Boston Globe Awards NetProspex for Superior Workplace Satisfaction Due to Innovative Atmosphere and Creative Benefits See the full listing on Boston.com WALTHAM, MA–(Nov 5, 2012) – NetProspex, the leading provider of B2B contact
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Finding the influencer needle in the tech-buying haystack
Read the original article in BtoB Magazine Marketers have their own technology ready to help. Among those is a new intelligence service introduced last month by list-building company NetProspex Inc. The service, called TechProspex,
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