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10 Reasons to Buy a List Where Nurture Programs Fail
by Lauren Brubaker, Demand Generation Manager, NetProspex As a true-blue B2B email marketer for my entire career, I’ve heard these formulas over and over: Purchased Lists = Bad Nurture Programs = Good Over the years,
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Why is incomplete data a fact of life in marketing automation?
By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,
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NetProspex Partners With Eloqua to Offer Data Enrichment Connector
New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services,
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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions
Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To
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NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers
New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium
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How to use a marketing funnel calculator.
We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit
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NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC
Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for
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Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!
Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012. “This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation
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11 takeaways from the “Building the Marketing Dream Team” webinar
Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive
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3 Decks to Inspire Your B2B Content Marketing
We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential
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