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10 Reasons to Buy a List Where Nurture Programs Fail
by Lauren Brubaker, Demand Generation Manager, NetProspex As a true-blue B2B email marketer for my entire career, I’ve heard these formulas over and over: Purchased Lists = Bad Nurture Programs = Good Over the years,
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Why is incomplete data a fact of life in marketing automation?
By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,
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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions
Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To
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NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers
New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium
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8 Strategies For B2B Marketing Success
Maribeth Ross, VP Marketing, NetProspex This article originally appeared on CMO.com – click here to read the original piece. Written in partnership with AG Salesworks. Here we are in the back half of the year.
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How to use a marketing funnel calculator.
We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit
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7 Steps to Exceed your B2B Pipeline Goals this Quarter
With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross. 1. Assess
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5 Ways to Make a MQL Sales-Ready
You may be asking yourself, “So, what is a MQL?” Great question! A MQL is a Marketing QualifiedLead, or someone who has engaged with your marketing efforts enough to meet your company’s definition as ready to
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Soundbites from our B2B Marketing Breakfast
25 smart B2B marketers gathered at Netprospex HQ this morning, joined by Ann Handley of MarketingProfs to discuss content marketing. Thank you to everyone who came out, and contributed to the conversation. Below are some
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Trends in data analysis offer opportunities, challenges
Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring
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