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5 Ways to Make a MQL Sales-Ready
You may be asking yourself, “So, what is a MQL?” Great question! A MQL is a Marketing QualifiedLead, or someone who has engaged with your marketing efforts enough to meet your company’s definition as ready to
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Soundbites from our B2B Marketing Breakfast
25 smart B2B marketers gathered at Netprospex HQ this morning, joined by Ann Handley of MarketingProfs to discuss content marketing. Thank you to everyone who came out, and contributed to the conversation. Below are some
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Trends in data analysis offer opportunities, challenges
Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring
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NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC
Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for
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Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!
Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012. “This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation
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Why “list” is no longer a 4-letter word
Gary Halliwell, July 17, 2012 Marketing lists have a bad reputation. For B2B organizations, acquiring information about potential customers has historically meant buying or renting lists from publishers and professional directories. Poor data quality, lack
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11 takeaways from the “Building the Marketing Dream Team” webinar
Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive
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Fueling the B2B revenue machine
The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that
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3 Decks to Inspire Your B2B Content Marketing
We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential
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From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database
Tamara Graves is our Senior Director of Demand Generation here at NetProspex, driving pipeline activity and opportuntiy creation for our company, but more importantly, helping our entire team understand the day-to-day needs and problems of our
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