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Digital Marketing In 2013: Predictions From 86 Industry Luminaries
It’s that time again: CMO.com recently turned to its ever-growing array of savvy contributors and colleagues and asked them what they envision the new year will bring for the digital-marketing world. Among the responses
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Answer These 3 Burning Questions About Your 2013 Marketing Plan
Before you finally close your email inbox for the last time in 2012 and break out the spiced egg nog, you’ve got to finish planning your B2B marketing strategies for 2013. No easy task!
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10 Reasons to Buy a List Where Nurture Programs Fail
by Lauren Brubaker, Demand Generation Manager, NetProspex As a true-blue B2B email marketer for my entire career, I’ve heard these formulas over and over: Purchased Lists = Bad Nurture Programs = Good Over the years,
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Why is incomplete data a fact of life in marketing automation?
By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,
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NetProspex Partners With Eloqua to Offer Data Enrichment Connector
New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services,
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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions
Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To
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NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers
New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium
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8 Strategies For B2B Marketing Success
Maribeth Ross, VP Marketing, NetProspex This article originally appeared on CMO.com – click here to read the original piece. Written in partnership with AG Salesworks. Here we are in the back half of the year.
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How to use a marketing funnel calculator.
We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit
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7 Steps to Exceed your B2B Pipeline Goals this Quarter
With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross. 1. Assess
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