Join us at the Content Marketing Bootcamp in Boston on June 6th!
Did you know that 71% of brands plan to increase their content marketing budget in »
NetProspex Announces Senior Level Organizational Changes to Fuel Next Phase of Company Growth
Former CEO Gary Halliwell Promoted to Executive Chairman; Former President Michael Bird Promoted to CEO; »
NetProspex Named a 2013 Best Place to Work in Boston
The Boston Business Journal Awards NetProspex for Collaborative, Positive Work Environment in 11th Annual Survey »
Boats… bikes… and better data. NetProspex at the SiriusDecisions Summit 2013
The 2013 SiriusDecisions Summit, a must-attend B2B sales and marketing leadership conference, is next week »
New royalty in town: the rise of marketing operations
Scott Brinker attended the recent Marketing Operations Executive Summit, and wrote a great recap of »
Recent Posts »
NetProspex named an “Up and Coming” Boston company on Cook Associates’ Digital Media Jobs Index
NetProspex was named an “Up and Coming” Boston company on Cook Associates’ Digital Media Jobs Index this week. The report is a quarterly look at the East Coast Internet and Digital Media Jobs Index, which is
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Data Quality Still a Struggle for B2B Marketers
Read original article on Chief Marketer Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex. “The
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A Harsh Truth for B2B Marketers
Read original article on BostInno Katie Martell, Director of Buzz, NetProspex Attention B2B marketers, I’m staging an intervention. How long have you been collecting contacts from trade shows, inbound registrations, list buys, and sales
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B2B Marketers Struggle With Data Quality, NetProspex Report Finds
Read original article on DemandGen Report. NetProspex, a provider of B2B data services, released its B2B Marketing Data Benchmark Report, which found inaccuracies or missing data in a sizeable number of the more than
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Content Marketing Initiatives Impacted by Marketing Database Health
Read original post on Percussion’s blog NetProspex, a B2B data partner, just launched their first ever comprehensive look at the “State of Marketing Data.” I was fortunate to get an early look at the
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CMO.com: B2B Marketing Data Benchmark Report
This report incorporates the results of millions of B2B contact records assessed from customer and prospect databases. Companies included in the study vary in size, with revenues that range from $1 million to over
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How dirty is your data? B2B Marketing Data Benchmark Report out today
Read the original article on the Heinz Marketing blog When you work with enough data sets across clients, you get a clear sense that data integrity and health isn’t always a focus or top
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NetProspex Report Finds B2B Marketers Struggle with Data Quality
Analysis of millions of B2B contact records reveals more than half of companies work with unreliable contact data that may be negatively impacting marketing and sales efforts. NetProspex, the leading provider of B2B data
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Saving the List for Last? You’re Thinking About it Wrong
By Lauren Brubaker, Demand Generation Manager, NetProspex During my first job as an email marketer, I usually followed the same formula when creating my campaigns: Without fail, I forgot about the list over and
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Eloqua Acquired by Oracle – What Does it Mean for B2B Data?
Katie Martell, Director of Buzz Congratulations to our friends at Eloqua, recently announcing their acquisition by Oracle. If the party we threw together at Dreamforce 2012 is any indication, Eloquans had a great time
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