What’s New: NetProspex Data Enrichment for Eloqua – May 2013 Release
For our clients using Eloqua, we’re happy to announce a new release of the NetProspex »
Join us at the Content Marketing Bootcamp in Boston on June 6th!
Did you know that 71% of brands plan to increase their content marketing budget in »
NetProspex Announces Senior Level Organizational Changes to Fuel Next Phase of Company Growth
Former CEO Gary Halliwell Promoted to Executive Chairman; Former President Michael Bird Promoted to CEO; »
NetProspex Named a 2013 Best Place to Work in Boston
The Boston Business Journal Awards NetProspex for Collaborative, Positive Work Environment in 11th Annual Survey »
Boats… bikes… and better data. NetProspex at the SiriusDecisions Summit 2013
The 2013 SiriusDecisions Summit, a must-attend B2B sales and marketing leadership conference, is next week »
Recent Posts »
B2B Marketers Go On Record About Database Management
Read original article on CMO.com Maribeth Ross, VP Marketing, NetProspex As B2B marketers, our world revolves around customers and prospects. We want their attention. We put significant effort toward understanding what makes them tick.
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MarketingProfs webinar recap: The State of B2B Marketing Data
Tweetable moments from our broadcast with MarketingProfs: The State of B2B Marketing Data. Watch the recording or download the Marketing Data Benchmark Report. How often do you check your B2B database for duplication,
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It’s OK to Buy A List
Guest post by Samantha Stone [BONUS: Read 8 Questions to Ask Before Buying a List PDF] Over the past couple of weeks I’ve gotten rather tired of reading resolution blog posts about the dangers
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How Reliable Is Your Customer Data?
Read original article on iMedia Connection Customer data that’s streaming in from numerous sources – social, mobile, email, chat, CRM, recorded contact center interactions, etc. – are providing companies with a wealth of information
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Is Your Marketing Data Unreliable?
Read the original article on Business2Community Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the
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Cure the data deluge by keeping it simple
Read original post in BtoB Magazine Marketers increasingly feel pressured to look into Big Data, unified databases and developing a “360-degree view” of their customers. But faced with the enormous onslaught of questions that
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Getting the Cart and the Horse in the Right Order: Putting Resources and Priority to Your Data Health
By Ellen Valentine, Silverpop Since the beginning of time, marketers have been super concerned about the way their marketing looks. Whether it’s a print advertisement in an old Sears Catalog, an ad in Fortune
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Marketers Cleaning Up Their Data To Improve Targeting, ROI
Read original article on DemandGen Report For as long as marketers have been compiling customer records, those records have been inaccurate and incomplete. A retail marketing executive, for example, recently said that in the
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How to Write B2B Content Your Buyers Love – Tweetable Takeaways
Earlier today, Adele Revella of Buyer Persona Institute and Maribeth Ross of NetProspex presented “The Five Things Buyers Want to Learn from Your Content” with MarketingProfs. This virtual event was based on their recent
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NetProspex Honored With SIIA Content CODiE Award for Best Business Directory
Press release NetProspex B2B Data Services Earns Prestigious Content Industry Award for Second Straight Year WALTHAM, MA–(Marketwire – Feb 7, 2013) – NetProspex, the leading provider of B2B sales and marketing data services, today
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