Join us at the Content Marketing Bootcamp in Boston on June 6th!
Did you know that 71% of brands plan to increase their content marketing budget in »
NetProspex Announces Senior Level Organizational Changes to Fuel Next Phase of Company Growth
Former CEO Gary Halliwell Promoted to Executive Chairman; Former President Michael Bird Promoted to CEO; »
NetProspex Named a 2013 Best Place to Work in Boston
The Boston Business Journal Awards NetProspex for Collaborative, Positive Work Environment in 11th Annual Survey »
Boats… bikes… and better data. NetProspex at the SiriusDecisions Summit 2013
The 2013 SiriusDecisions Summit, a must-attend B2B sales and marketing leadership conference, is next week »
New royalty in town: the rise of marketing operations
Scott Brinker attended the recent Marketing Operations Executive Summit, and wrote a great recap of »
Recent Posts »
Is Web 2.0 Killing Marketing?
I’ve written a lot lately about the premature reports of the death of outbound sales in the Web 2.0 world. Now I’d like to add to that: Marketing is not dead either. Nor is
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Using Saved Search Features
When searching online for sales contacts or marketing campaign lists, a saved search feature can help you quickly update your list, or set up controlled campaign tests. Once you have created a search that
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At last Web 2.0 Generates a Winner in B2B Social Media!
The sale of Boston-based Generate Inc. to Dow Jones on Friday is the first piece of good news venture capital can point to in B2B social media space. There have been surprisingly few successful
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NetProspex Releases Free eMail Marketing Tools
March 30, 2008 NetProspex, a sales intelligence startup, has just released a suite of free email marketing tools called the Sales Lead Toolkit. The Toolkit consists of four apps: Email pattern lookup: trying to figure out
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NetProspex Releases Free Sales Lead Validation Tools
Waltham, MA, March 28, 2008– Reaching the right person with the right offer is the key to effective selling. Now, a new set of sales lead tools from NetProspex, a leader in providing accurate
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Gary’s Corner: Generating Leads
The sales game is changing as business use of the web continues to evolve and new Internet sales and marketing tools hit the market. A lot of the focus has been on innovation in
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Boost eMail Marketing Success with Free Trials
If you’re a marketer looking to jumpstart your demand generation program, consider this time-honored tactic: try giving your product away. For a short time, that is. With online services and hosted applications assuming greater
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Expand Your Sphere of Influence to Capture More Customers
“Stop obsessing over the decision maker.” So says Aaron Ross of Sales Machine.com. According to Ross, the decision making process is now more important than the decision maker. While collaborative decision making involving different
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Think Beyond the Numbers Game: The Real Key to Sales Success
For years, sales gurus have told us that successful prospecting is a numbers game: X cold calls = Y leads = Z sales. Methodologies, books, and entire companies have been built around this formula.
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How Dr.Who and NetProspex both benefit from cyberspace!
I noticed something interesting with my kids this weekend as we talked about TV programs like Dr Who (timelord) and TopGear (car consumer report revamped) on BBC America. Beyond scheduled shows, they also watch
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