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You Bought a List… Now What?

You Bought a List… Now What?

NetProspex May 18, 2011 Comments Off

Posted by Gary Halliwell on May 18th, 2011 at 8:26 am B2B marketers are focused on finding new customers. The lead pipeline must be filled with quality leads, and that takes targeted demand generation. One of

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NetProspex Reports Record Growth and Platform Enhancements

NetProspex Reports Record Growth and Platform Enhancements

netprospex May 17, 2011 Comments Off

WALTHAM, Mass., May 17, 2011  – Leading sales and marketing contact database firm NetProspex Inc., today announced a number of major achievements following the $5.5 million venture capital financing round led by leading information

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5 Critical Skill Sets of Today’s Marketer — Insights from the SiriusDecisions Summit 2011

5 Critical Skill Sets of Today’s Marketer — Insights from the SiriusDecisions Summit 2011

netprospex May 13, 2011 1

It’s an understatement to say that the role of marketing has changed considerably over the past 3 years.  One organization that has helped marketers and marketing departments evolve to meet these changes is SiriusDecisions.

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NetProspex CEO Gary Halliwell to speak at SIIA NetGain conference

NetProspex CEO Gary Halliwell to speak at SIIA NetGain conference

netprospex April 15, 2011 Comments Off

NetProspex CEO Gary Halliwell will be speaking at the SIIA NetGain conference, May 17-18 in Boston, MA. The conference will address innovation in the B2B content industry, featuring innovative business models, products and technologies,

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NetProspex Review: InformationWeek

NetProspex Review: InformationWeek

netprospex April 13, 2011 1

The idea of buying compiled contact lists isn’t new, so what makes NetProspex different? Two things, according to Bird. First, all contact info is verified by overseas staffers who call each number to make

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Vendor Helps SMBs Build Contact Databases

Vendor Helps SMBs Build Contact Databases

NetProspex April 12, 2011 Comments Off

Posted by Michele Warren Apr 12, 2011 17:11 PM It’s not what you know; it’s who you know, right? Well, that may be a bit of an exaggeration. I mean, knowledge is important in the grand scheme of

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4 Challenges B2B Marketers Face Today

4 Challenges B2B Marketers Face Today

netprospex April 12, 2011 Comments Off

ten24′s B2B Content Marketing Summit held an informal survey of attendees. Here are their results, and the full article. Awareness – How many of you report to a CEO, management team, board or investor group

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Crowdsource Your B2B Data Cleansing

Crowdsource Your B2B Data Cleansing

netprospex April 8, 2011 Comments Off

Douglas Karr at MarketingTechBlog wrote a great post about how we crowd-source and then verify B2B contact records. Follow Douglas on Twitter @douglaskarr. Read the full article.          

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5 Keys to Uncommon Email Prospecting Results

5 Keys to Uncommon Email Prospecting Results

netprospex March 30, 2011 Comments Off

5 things to help you stand out from the crowd and increase your email response rate.

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Amplification

Amplification

netprospex March 29, 2011 Comments Off

@JaniceMcCallum of Health Content Advisors submitted a comment about the amplification effect on content through social media, on our latest episode of Social Call: “Gary, I particularly like your use of the word “amplify” to

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