Coverage »
B2B Marketers Agree: It’s Time to Do Something About Data Quality
Original coverage appeared at CMO.com. Data is a B2B marketer’s lifeline. To be successful in reaching potential customers, elevating existing customer relationships, and cultivating new sales leads, marketers must ensure that their contact databases
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Recommended reading: Inside Sales Managers Guide to Resourcefulness
We’ve all heard the phrase “the tools make the man.” Well, male or female, inside sales managers are the lifeblood of a B2B prospecting and lead generation program. Are you arming them with the
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For B2B Marketing, Email Should Be Targeted and Personalized
Read original article on eMarketer. Maribeth Ross, Vice President of Marketing, NetProspex NetProspex is a business-to-business (B2B) email and offline data services company with more than 37 million B2B contacts in its database. Maribeth Ross, NetProspex’s
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NetProspex Launches Online Tools For Marketing Data Management
Read original article on DemandGen Report B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to
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Why the Data will Dictate CRM and Automation Success in 2013
Companies that adopt a solid data maintenance strategy will see greater results this year from marketing automation. by Gary Halliwell, NetProspex CEO and Co-founder Read original article at 1to1 Media The only thing worse
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B2B Marketers Go On Record About Database Management
Read original article on CMO.com Maribeth Ross, VP Marketing, NetProspex As B2B marketers, our world revolves around customers and prospects. We want their attention. We put significant effort toward understanding what makes them tick.
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How Reliable Is Your Customer Data?
Read original article on iMedia Connection Customer data that’s streaming in from numerous sources – social, mobile, email, chat, CRM, recorded contact center interactions, etc. – are providing companies with a wealth of information
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Is Your Marketing Data Unreliable?
Read the original article on Business2Community Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the
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Cure the data deluge by keeping it simple
Read original post in BtoB Magazine Marketers increasingly feel pressured to look into Big Data, unified databases and developing a “360-degree view” of their customers. But faced with the enormous onslaught of questions that
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Marketers Cleaning Up Their Data To Improve Targeting, ROI
Read original article on DemandGen Report For as long as marketers have been compiling customer records, those records have been inaccurate and incomplete. A retail marketing executive, for example, recently said that in the
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