B2B Data Strategies »
B2B Data Strategies
B2B Marketers Agree: It’s Time to Do Something About Data Quality
Original coverage appeared at CMO.com. Data is a B2B marketer’s lifeline. To be successful in reaching potential customers, elevating existing customer relationships, and cultivating new sales leads, marketers must ensure that their contact databases
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New royalty in town: the rise of marketing operations
Scott Brinker attended the recent Marketing Operations Executive Summit, and wrote a great recap of the new perception, importance, and impact of marketing operations professionals
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Why the Data will Dictate CRM and Automation Success in 2013
Companies that adopt a solid data maintenance strategy will see greater results this year from marketing automation. by Gary Halliwell, NetProspex CEO and Co-founder Read original article at 1to1 Media The only thing worse
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7 Fundamentals for Improving Data Quality
Yesterday, our VP of Marketing presented 7 tips for improving data quality in your B2B marketing database as part of a great webinar with MarketingProfs. Watch the recording. #b2bdata PRO TIP: Identify and evaluate
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It’s OK to Buy A List
Guest post by Samantha Stone [BONUS: Read 8 Questions to Ask Before Buying a List PDF] Over the past couple of weeks I’ve gotten rather tired of reading resolution blog posts about the dangers
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Saving the List for Last? You’re Thinking About it Wrong
By Lauren Brubaker, Demand Generation Manager, NetProspex During my first job as an email marketer, I usually followed the same formula when creating my campaigns: Without fail, I forgot about the list over and
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Why is incomplete data a fact of life in marketing automation?
By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,
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What to Expect When You’re Expecting… a New B2B Marketing List
Read original article on Business2Community by Maribeth Ross, VP Marketing, NetProspex 6 tips for getting the most joy out of your new bundle You’ve invested much time and effort into creating the proper criteria
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4 Tips for Cleaning Up Your Messy Garage of Data Before 2013
Read original article on Target Marketing Maribeth Ross, VP Marketing, NetProspex Though many of us may still be scratching our heads and wondering what happened to summer, we’re already kicking off Q4 and it
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Banish The Goblins From Your Contact Database
Read original article on CMO.COM While some people plan their Halloween costumes months in advance, others rush to the stores at the last minute. If you’re a B2B marketer, then you know that 11th-hour
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