B2B Data Quality »
B2B Marketers Agree: It’s Time to Do Something About Data Quality
Original coverage appeared at CMO.com. Data is a B2B marketer’s lifeline. To be successful in reaching potential customers, elevating existing customer relationships, and cultivating new sales leads, marketers must ensure that their contact databases
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New royalty in town: the rise of marketing operations
Scott Brinker attended the recent Marketing Operations Executive Summit, and wrote a great recap of the new perception, importance, and impact of marketing operations professionals
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7 Fundamentals for Improving Data Quality
Yesterday, our VP of Marketing presented 7 tips for improving data quality in your B2B marketing database as part of a great webinar with MarketingProfs. Watch the recording. #b2bdata PRO TIP: Identify and evaluate
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MarketingProfs webinar recap: The State of B2B Marketing Data
Tweetable moments from our broadcast with MarketingProfs: The State of B2B Marketing Data. Watch the recording or download the Marketing Data Benchmark Report. How often do you check your B2B database for duplication,
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Getting the Cart and the Horse in the Right Order: Putting Resources and Priority to Your Data Health
By Ellen Valentine, Silverpop Since the beginning of time, marketers have been super concerned about the way their marketing looks. Whether it’s a print advertisement in an old Sears Catalog, an ad in Fortune
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CMO.com: B2B Marketing Data Benchmark Report
This report incorporates the results of millions of B2B contact records assessed from customer and prospect databases. Companies included in the study vary in size, with revenues that range from $1 million to over
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NetProspex Report Finds B2B Marketers Struggle with Data Quality
Analysis of millions of B2B contact records reveals more than half of companies work with unreliable contact data that may be negatively impacting marketing and sales efforts. NetProspex, the leading provider of B2B data
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Answer These 3 Burning Questions About Your 2013 Marketing Plan
Before you finally close your email inbox for the last time in 2012 and break out the spiced egg nog, you’ve got to finish planning your B2B marketing strategies for 2013. No easy task!
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Why is incomplete data a fact of life in marketing automation?
By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,
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Business Trends Make ‘Data Decay’ A Pressing Issue For B2B Marketers
Read original article on DemandGen Report. Written by John Gaffney More than ever before, the U.S. job market is in a state of flux. More people are changing jobs with greater frequency; in August,
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