Yesterday, our VP of Marketing presented 7 tips for improving data quality in your B2B marketing database as part of a great webinar with MarketingProfs. Watch the recording.
#b2bdata PRO TIP: Identify and evaluate all sources by which records enter your database.
— Maribeth Ross (@MaribethRoss) February 26, 2013
#b2bdata PRO TIP: Establish company standards for completeness, validity, freshness of data; incorporate in lead scoring.
— Maribeth Ross (@MaribethRoss) February 26, 2013
#b2bdata PRO TIP: Conduct regularly (quarterly or more) cleansing of the database.
— Maribeth Ross (@MaribethRoss) February 26, 2013
#b2bdata PRO TIP: Explore ways to improve data from inbound sources i.e. registration append, input masks, drop downs, progressive profiling
— Maribeth Ross (@MaribethRoss) February 26, 2013
#b2bdata PRO TIP: Employ best practices when purchasing list data. There are tons of vendors, make sure you ask the hard questions.
— Maribeth Ross (@MaribethRoss) February 26, 2013
#b2bdata PRO TIP: Buying a list? Ask where data comes from, when the data is cleaned, and HOW, ensure a good replacement policy.
— Maribeth Ross (@MaribethRoss) February 26, 2013
#b2bdata PRO TIP: Monitor database growth and health regularly. Average database grows 2x / year, decays at 25% / year.
— Maribeth Ross (@MaribethRoss) February 26, 2013
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