Tweetable moments from our broadcast with MarketingProfs: The State of B2B Marketing Data. Watch the recording or download the Marketing Data Benchmark Report.
How often do you check your B2B database for duplication, completeness, deliverability and tel connectivity? #b2bdata
— Anna Farmery (@Engagingbrand) February 26, 2013
Half of us haven’t eliminated duplicates in our customer databases. Doh! #b2bdata
— Chip McCraw (@ChipStudebaker) February 26, 2013
“Incomplete data creates problems at multiple levels. You could be passing along leads to sales that are detrimental.” #b2bdata — Marc Vasquez (@vasquez007) February 26, 2013
What…and add media and internet companies…that is unfortunate that they can’t get email records complete! #b2bdata — Anna Farmery (@Engagingbrand) February 26, 2013
The ability to segment lists and understand buyers is essentail for #marketing – you need complete data for that #b2bdata — Sales Engine Intl (@SalesEngine_Int) February 26, 2013
Poor email deliverability impact= reputation damage, missed goals, inability to reach customers #b2bdata — Anna Farmery (@Engagingbrand) February 26, 2013
Average deliverability of B2B emails – 78% #b2bdata — Anna Farmery (@Engagingbrand) February 26, 2013
Interestingly, as a company grows, its #CRM data becomes more difficult to manage. #b2bdata — Jennifer Mirmira (@jennifermirmira) February 26, 2013
Scary stat: 41% of companies have a #b2bdata email deliverability below 70% — Maribeth Ross (@MaribethRoss) February 26, 2013
Don’t resign yourself to <70% b2b deliverability. Clean your database! #b2bdata
— Chip McCraw (@ChipStudebaker) February 26, 2013
Poor phone connectability threatens the success of sales followup, wastes their time, + ruins perception of leads from marketing #b2bdata
— Maribeth Ross (@MaribethRoss) February 26, 2013
Mid-sized companies have the worst phone data quality. Why? High-growth mode, so data quality is on the back burner. #b2bdata
— NetProspex B2B (@NetProspex) February 26, 2013
It costs $1 to verify a record as it’s entered, $10 to cleanse and de-dupe it, $100 if nothing is done per @siriusdecisions #b2bdata
— NetProspex B2B (@NetProspex) February 26, 2013
“Who should own this process of data quality cleansing?” Answer: Marketing Operations, Fastest growing title #b2bdata bit.ly/BMRwebinar
— melissa w. (@MelToTheWong) February 26, 2013
Measure what you manage if you want people to care about it. #b2bdata
— Jennifer Mirmira (@jennifermirmira) February 26, 2013
Build trust so that the prospect becomes a “handraiser,” providing contact information. #b2bdata
— Jennifer Mirmira (@jennifermirmira) February 26, 2013
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