Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council.
Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.”
Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies build this database over time, from multiple sources, with data that is constantly decaying. In fact, according to SiriusDecisions, one third of a marketing database goes bad in the course of one year.
Our CleneProspex™ service is used to assess and improve the quality of a client’s prospect database. The service identifies and removes records with an undeliverable email address, potential spam trap emails, out of date phone numbers, missing fields, or duplicates. With this service, marketers improve their program results, reduce costs and risks associated with bad data, identify gaps in their prospect database, and realize greater business value from their contact records. Clients can then fill in missing data from a massive, crowd-sourced database of business contacts.