Here are four insights to help justify your social media spend. It starts by mapping your customers and prospects to social media.
- How many of our customers are using social media?
Map your customer database to Twitter, Facebook and LinkedIn, and find
out what percentage are using these networks. If it's similar to our
study, you'll see that almost half of your client base is active on
these networks. Shouldn't you be where they are?
- Which social network is the MOST widely used by our customers? This is key to understanding the potential for engaging your customers on a new level, and connecting on their
network of choice. One major criticism of social media is that it's a
time-suck. Learning where the majority of your customers are online
helps you save time by concentrating on the right networks.
- Which of our customers are the most socially influential?
The holy grail of effective marketing is when it's spread by word of
mouth. Today, it's about the social amplification of your story across
social networks. The most influential members of your customer database
are key to reaching a larger majority of social network users. Identify
those with the most Facebook friends, tweets and/or followers—these
figures identify influencers, those with the potential to reach many
more in their network. What would it do for your brand awareness if you
made these socially connected individuals brand evangelists?
- Salespeople are more effective when they're more social.
A social profile adds personality to what was previously only a name,
job title, lead score or customer history. A twitter feed or Facebook
profile offers unique insight about interests, background, concerns and
more to help your sales and marketing team have a more authentic
conversation with the people with whom they’re doing business.
Click here to read the full article in the Marketing Watchdog Journal with Bulldog Solutions.
Comments