Accurate business contacts. Sounds ho-hum, right? Well, Ebenezer, here's five reasons why NetProspex only publishes contacts that have been verified.
1. Email marketing ghosts: If you use email marketing, you know that a high hard bounce rate can come back to haunt you. Send to too many inaccurate or out-dated email addresses, and it affects all of your future email marketing efforts.2. Return to sender: An incorrect address (email or physical) means your marketing material or sales outreach won’t be reaching its intended recipient. There goes the investment you made into that campaign.
3. Jack hasn't worked here in years: So, you gave your sales team a list of prospects. The list turns out to be only 45% accurate. Your sales team just wasted more than half their day dialing incorrect numbers looking for people no longer at that position, and you’ve wasted half your investment. Whoops.
4. CRM Integrity: The success of your CRM efforts depends on the integrity of your data – incorrect or incomplete fields can ruin your chances of maintaining an accurate database, especially if your company uses, or is heading towards, marketing automation.
5. Targeted prospecting: Are you delivering relevant content to the right person? Targeted prospecting is key for marketing campaigns and generating leads for a sales funnel – but only if it matches the profile of your perfect opportunity (right industry, right job title, right company.)
So.. where do you get your data?
NetProspex verifies every contact in the database with proprietary technology, and flushes out records that are more than 2 years old. We even publish the accuracy of each contact, and show you the date it was last verified. The next time you're prospecting for new business contacts for your sales team or marketing campaign, think about accuracy.
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