Traditional Marketing Budgets Lose to Interactive-

Excerpt from article:

"Email marketing is having a banner year as marketers:

• Grow their lists with the promise of ‘green marketing'
• Turn on more and smarter programs to boost sluggish sales
• Shift money to email from direct mail
• Improve email effectiveness by linking it to other channels like search or user-generated ratings and reviews." Shar VanBoskirk, Forrester analyst 

Full article here.

  

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