An Interesting Read for B2B Sales & Marketing Executives

Adam Needles’ post on the value and evolution of lead sourcing providers makes an interesting read for B2B sales and marketing executives.  As Adam says, “it’s an exciting time for this segment” due to the “increasing granularity of insight and customer information”.  New entrants like NetProspex are breathing new life into an old idea, turning old static directories from niche publishers and industries into deeper universal web-based directory contributed by users.

 

The benefit for sales and marketing executives is vastly reduced time to find contact information on potential buyers, and more importantly, increased visibility and insight into more decision-makers at target companies and sales territories.  If you’re trying to find a way into a new business opportunity, knowing who to contact is critical, and if your discussions with existing contacts are stalled or not moving along finding alternatives is a  great way to drive sales forward, especially as sales cycles are increased in the current economy.

Comments

[Adam Needles]

Thanks for the mention in your blog piece, guys.

Very timely to be talking about innovating in the lead sourcing arena.