Using Saved Search Features

When searching online for sales contacts or marketing campaign lists, a saved search feature can help you quickly update your list, or set up controlled campaign tests.  Once you have created a search that matches your most productive customer profile, save the search and rerun at regular intervals to pick up any new prospects that have been added to the source database.  Be sure the service indicates which records have been previously captured. (With the NetProspex Saved Search feature, you can see which records have already been downloaded, and you won’t pay again for any records that are already in your account folders.)

The saved search feature can also be used in testing variable marketing campaigns.  Save searches with different variables to test against a particular marketing program.  You can also test successful searches in different geographic markets by altering the geography filter to create a new saved search.