Every few months we run snap-shot phone surveys on our data to get a fix on the current accuracy of the database. Accuracy is a big thing for us because it’s an important issue for customers. Sometimes we offshore the surveys to third party companies, but this time we used our intern Sam to make the calls and find out how we are doing. The results are as follows:
- 377 contacts were phone verified
- 138 contacts had left their companies or could not be traced with the information provided
- Overall accuracy 73%
Sam tells me that he sometimes has to dig to find people if using headquarters phone numbers and the person happens to be at a regional office, but that’s OK because that’s what a sales person would do anyway. The most important thing is to prove the contact be tracked down at the company give the information we provide. It’s the end of our data update cycle right now and the data is due to be refreshed soon, so we would expect accuracy to increase by another few points. We’ll report back in when we run another accuracy check with the new data in a few weeks.
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